Alcon Interactive Group (AIG), Alcon’s newly formed division, emerged as a natural extension of the company’s core medium of feature films. Dan Offner, Interim Head of AIG, George Collins, AIG’s Executive Producer and Al Cuenca, SVP of Digital and New Media, will produce digital entertainment products rooted in internally developed and acquired properties. AIG will base their initial ventures on the upcoming Blade Runner 2049 film. The first of which is a partnership with leading virtual reality company Oculus where they will create and distribute virtual reality experiences (VRE).