Alcon Interactive Group (AIG), Alcon’s newly formed division, emerged as a natural extension of the company’s core medium of feature films. George Collins joined AIG as President to produce digital entertainment products rooted in internally developed and acquired properties. AIG will base their initial ventures on the upcoming Blade Runner 2049 film. The first of which is a partnership with leading virtual reality company Oculus where they will create and distribute virtual reality experiences (VRE).